Gender Equity Awareness Program "Framing Gender: Representation and Stereotypes in Film and Media”

The Department of Multimedia, in association with the Women Development Cell and the Internal Quality Assurance Cell (IQAC), GEMS Arts and Science College (Autonomous), organized a Gender Equity Awareness Program titled "Framing Gender: Representation and Stereotypes in Film and Media" on 6th July 2026 at Room No. 406. The programme was conducted as part of the Student Induction Program 2026–27 to create awareness among first-year Multimedia students about gender representation and responsible media practices.

The session was facilitated by Ms. Ashima Thodengal, Coordinator, Women Development Cell, GEMS ASC, who discussed the portrayal of gender in films, television, advertisements, and digital media. The resource person highlighted how stereotypes influence public perception and emphasized the importance of balanced, inclusive, and ethical representation in media content. Through examples and interactive discussions, students were encouraged to critically examine media narratives and understand the role of media professionals in promoting gender sensitivity.

The programme adopted an interactive approach, enabling students to share their perspectives and engage in meaningful discussions on gender equality and responsible storytelling. The session encouraged participants to appreciate diversity, question stereotypical portrayals, and recognize the social responsibility associated with multimedia production.

The session witnessed the active participation of 37 newly admitted B.A. Multimedia students, who engaged enthusiastically throughout the programme. Overall, the awareness session provided students with a broader understanding of gender-sensitive communication and ethical media practices, laying a strong foundation for responsible and inclusive creative work.