The PG Department of English language and literature organized an insightful program entitled 'One day workshop on Business Analytics and Digital Marketing' on 29th July 2025 at M.P. Narayana Menon Hall. The session was led by two distinguished experts Professor Srinivas Principal, Bangalore independent PU College, and Dr.Roshan
Zameer Ahammed, academic operations
manager,Bangalore integrated management academy. The program aimed to equip students and faculty with a comprehensive understanding of the growing relevance of data analytics and digital marketing in the modern business world. Professor Srinivas elaborated on the applications of analytics in decision-making processes, emphasizing tools and techniques used in real-world scenarios. Dr. Roshan Zameer Ahammed provided valuable insights into the evolving landscape of digital marketing, discussing current trends, strategies, and the importance of online presence in business growth. The interactive session concluded with a Q&A segment, allowing participants to clarify doubts and engage directly with the speakers. The event was well-received and proved to be highly beneficial for students and faculty alike, contributing significantly to their academic and professional enrichment. 85 students are actively participated in the program.